WHY BOYS ALWAYS FALL FOR 'A LADY IN RED'?

DRESSED TO IMPRESS: Why the boys always fall for 'a lady in red'?

Forget that little black dress. Gentlemen really prefer a lady in red. As actress Kelly Brook knows only too well.

Blushing in shades of crimson, scarlet or deep rose, a girl is regarded as prettier and more desirable, research shows.

She is also more likely to be asked out on a date - and have more money lavished on her during the outing.

What is more, men seem completely oblivious to the effect that a glimpse of red can have on their emotions.

The researchers said it appeared they were driven by primal instincts that associate the colour with sex.

The study, carried out at the University of Rochester in the U.S., involved a series of experiments in which men were shown a photo of a 'moderately attractive' young woman.

In some cases, the colour of the border framing the picture was changed, in other cases the colour of the woman's blouse varied. Red, blue, green, grey and white were tested. In all cases, red was judged the most attractive.

The men were much more likely to ask out a woman wearing red. And they estimated they would spend almost twice as much on her as one in blue.

Despite the clear effect, the men insisted colour played little role in their choices, suggesting they were oblivious to the power of red.

The study, published in the Journal of Personality and Social Psychology, claims to provide the first hard evidence of 'society's enduring love affair with red'.

From the red body paints used in ancient fertility rituals, to the phrase 'red light district' and the red hearts of Valentine's Day, the colour has long been associated with romance.

In the animal world, red often signals a female is at her most fertile, with female baboons and chimps blushing conspicuously at this time.

Men are not alone in being attracted to red. The research suggests a man in scarlet is just as irresistible to women.

Allow me to hum one of my favourite romantic golden song of olden days by Chris DeBurgh …

I’ve never seen you looking so lovely as you did tonight
I’ve never seen you shine so bright
I’ve never seen so many men ask you, if you wanted to dance
They’re looking for a little romance
Given half a chance
And I’ve never seen that dress you’re wearing
Or that highlights in your hair
That catch your eyes
I have been blind
The lady in red is dancing with me
Cheek to cheek
There’s nobody here
It’s just you and me
It’s where I wanna be
But I hardly know this beauty by my side
I’ll never forget the way you look tonight
I’ve never seen you looking so gorgeous as you did tonight
I’ve never seen you shine so bright, you were amazing
I’ve never seen so many people want to be there by your side
And when you turned to me and smiled, it took my breath away
And I have never had such a feeling such a feeling
Of complete and utter love, as I do tonight
I never will forget the way you look tonight
The lady in red
My lady in red……

Muhammad Mahtab Bashir
Islamabad

mahtabbashir@yahoo.com

Voice: 0300 52 56 875