For those feeling the pinch in the recession, it will be welcome news to find that flowers were further down the list.
And only 14 per cent liked it best when someone remembered a birthday or anniversary.
Courtesy isn't a trend that's necessarily helped by modern technology, it seems.
On the other hand, there are those of us who want to show our thanks, but never quite manage to get that handwritten note in the post box.
Dr Gary Wood, a social psychologist and author, explained that manners are an easy way to make others feel better during the economic crisis.