Research reveals four out of ten women feel at their most beautiful at the age of 32.
The survey of British women aged between 40 and 60 found a fifth picked 40 as the age they felt happiest with their looks.
The 38 per cent who said they felt most attractive in their early thirties attributed it to the confidence gained from experience, an active love life and eating and drinking sensibly.
Celebrities who will be blowing out 32 candles this year – and no doubt feeling quite relaxed about their appearance – include model Sophie Dahl and actresses Liv Tyler and Sarah Michelle Gellar.
Psychologist Dr Sandra Wheatley said the findings were a ‘very encouraging’ sign women valued their achievements as well as their looks.
She added: ‘It sounds to me like women are becoming much more swayed by personality.
‘It’s a sign that we are valued for who we are and what we are capable of, not just what is on the surface.
‘Feeling beautiful is tied in with confidence and life experience.
‘At 32, a woman has been through and survived more experiences and achieved more than at 22.
‘Women can be their own worst enemy, scrutinising each other’s weight and wrinkles.
‘But this is a really encouraging study that beauty is more than skin deep.’
The online survey of 1,500 women was carried out by Willow Water, the bottled water brand which claims to improve the skin’s appearance.