Saturday, July 12, 2014

IT’S NOT ‘Mad’ IN BRASIL, (BRAZUCA) - IT’S MADE IN PAKISTAN

Pakistan ranks 164 on Fifa ranking table in football game. Although, unqualified for the Football World Cup Tournament, Pakistan is still present as a central part of every footbaall match, because of Brazuca The Adidas Brazuca is the official match ball of the Brazil 2014 FIFA World Cup. It is made by the company Adidas, a FIFA Partner and FIFA World Cup Official Match Ball supplier since 1970. 

When Adidas needed extra manufacturing help - due to a Chinese supplier's lack of capacity to produce the optimal amount of stock , they looked an alternate supply source. A Pakistani ball manufacturing company, Forward Sports Private Limited in Sialkot, who has made balls for the German Bundesliga, French league and the Champions League, stepped in and won the contract. 

Characteristics of Brazuca: The ball has a multi-color design to represent Brazil. Skilled labour have made Brazuka the world's best high tech, and error free football. It is different from balls used in previous world cup tournaments. It is formed from six identical panels. These Six polyurethane panels are bonded to keep the ball the same weight and shape in all conditions. 

Adidas have come up with a design where they've got a deeper and longer seam between the panels. It develops a rougher surface which is covered in little nubs and seams that have been deepened to help avoid "knuckling" (unreliable flight) and provide improved touch and accuracy. 

There is a latex bladder to provide the desired bounce and rebound. The Brazuca devoid of pitches of air, areas of turbulent, or smooth flow, and that will lead to its flight being more conventional, more like a normal football. 

It has an Increased weight (The Brazuca is half an ounce heavier) to enable faster flight speed. 

Critics declared the Brazuca as the most tested ball Adidas has ever produced. It took the company two years to design and test the ball. It was examined in 10 countries, across three continents by more than 600 players and 30 teams. The Brazuca was tested by teams including Argentina and Spain, Bayern Munich and Chelsea and current players such as Messi and Casillas. The ball tried on dry, slightly damp and very wet pitches, and in windy conditions, gusts and heavy rain. Brazuca has received positive reviews from many of the players who hope to kick and curl it to World Cup glory. Four-time world player of the year Messi said: "My first impression of the ball is that it's really good." It is estimated that over 42 million soccer balls have been distributed all over the world ahead of the FIFA Football World Cup 2014. 

In an interview to the media The factory owner, Malik Khwaja Masood Akhtar admitted that making Brazuca was a challenge. We normally make hand-made footballs. Manufacturing machine-made balls was a tough task. We had to use various computer programmes and modern equipment to produce the footballs. We didn't have experts who could do this job, but we worked hard and did not compromise on quality." 

Brazilian Ambassador Alfredo Leoni said: "It was a matter of great pride that the World Cup footballs were provided by a Pakistani company, giving Pakistan a connection with the global contest." 

It is an honour for Pakistan to play a major role in the 2014 FIFA World Cup in Brazil. 

Courtesy: ZARINA PATEL

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